Privacy Policy

This policy was last updated 2023-09-20.

1. Introduction, responsibility and contact information

Inferno Group AB reg. no 559022-7319 ( “we”, “us”, “our”, “Inferno Online”) is the controller of your personal data. We recognize the importance of protecting the privacy of your personal data. This policy is an overview of how we process your personal information. The purpose of this policy if for you as a user to understand how we handle your personal data and feel secure that the processing is carried out in accordance with the General Data Protection Regulation (commonly known as the GDPR) and other applicable data protection law. This policy also describes your rights and how you can enforce those rights.

If you have any questions about our processing of your personal data you may contact us at any time, our contact details can be found below.

2. Purposes, legal basis and categories of data processed

In this section we explain why we process certain data and what our legal basis for such processing is.

Providing a personal and good community and gaming experience.
To provide you as a user with a personal and good community and gaming experience we process your first name, last name, profile username, a history of what games you’ve played, reported and actual violations of our terms of use, reported and actual violations of “griefing” or other inappropriate behavior, as well as messages sent to Inferno Online via other social media.

The legal basis for the processing is our legitimate interest where our legitimate interest is to provide a personal and enjoyable community and gaming experience for all our members.

Preventing misuse of the Inferno Online services
To prevent you or other users from misusing the Inferno Online network and associated services, we process your network telemetry when logged in to one of our gaming stations.

The legal basis for the processing is that it is necessary to fulfil a contractual obligation with you as a user (i.e., the performance of a contract, namely our terms and conditions).

To verify your account when registering your account, we process your email address.

The legal basis for the processing is that it is necessary to fulfil a contractual obligation with you as a user (i.e., the performance of a contract, namely our terms and conditions).

To provide you with marketing we process your e-mail, purchase data, activity data (how you use the Inferno Online services, e.g., games played, login frequency etc.) and date of birth (voluntary and used to exclude marketing towards minors).

The legal basis for the processing is our legitimate interest where our legitimate interest is to market our services to users. You can un-subscribe from our e-mails at any time by using the link in such send-outs or opt-out from all marketing in your profile settings.

3. Where is your data collected from?

Personal data is collected or created from three different sources

Personal data submitted by you as a user Collected or created by Inferno Online

4. Whom do we share your data with?

We do not sell or rent your data to any other entity. We may share your data with affiliated companies including other companies within the Esportal Group, joint ventures, franchisees and licensees.

We may also share your data with selected suppliers who perform functions on our behalf such as providing and/or operating technical infrastructure necessary to provide our service or sending newsletters and other marketing. As necessary, the personal data you provide to us may be processed by these third parties, solely on our behalf and in accordance with our instructions as data processors.
We do not authorize any of our suppliers to make any other use of your personal data.

When we share your personal data with external parties, we ensure that the recipient processes the data in accordance with the GDPR for example by ensuring that data processing agreements are entered into with the recipients when necessary.

Please be aware that if you contact us via social media, such social media platforms (e.g. Facebook, Twitter, Twitch, Instagram) may also process such data independently from us. For more information, we refer to the respective social media platforms.

5. How do we store your personal data, and how do we protect it if we transfer it outside of the EU/EEA?

Personal data is primarily stored on servers in the EU. Please note that countries outside of the EU/EEA may not provide an adequate level of protection for your personal data. We has however taken appropriate safeguards to ensure that the receiving parties of your data in countries outside of the EU/EEA shall provide an adequate protection of your data. Most commonly the safeguards are that the receiving party has signed the so-called standard data protection clauses adopted by the EU Commission and taken additional measures in relation to the recipient country's applicable law, to ensure that secure transfer and processing in accordance with the GDPR. Such additional measures commonly consist of physical data center security, data encryption, pseudonymization, access control enhancements (biometrics, 2 factor authentication etc.) and more. The standard contractual clauses can be found here .

6. How long do we store your data?


Notwithstanding anything to the contrary herein, we reserve the right to keep and process your personal data to the extent required by applicable law as well as for the defence, exercise, or defence of a legal claim. We always strive to not store personal data for longer than what is necessary for the purposes it was collected.

Please also note personal data of your account may be edited (and in some instances removed) by you as a user via your profile settings.

Deactivation and deletion of account

You may at any time deactivate and delete your account. Your account can also be deactivated or deleted by Inferno management. If your account is deactivated and deleted, you cannot continue using our services. For a duration of three months after deactivation of your account, you may still reactivate your account and recover all its data. Should you not reactivate your account within the three-month grace period, part of your personal data will be deleted. Following deletion, the above data may be saved for an additional three months for in backups.

Your IP-address, network telemetry and actual violations of our terms of use, reported and actual violations of “griefing” or other inappropriate behavior will be deleted or anonymized (in which case it is no longer considered personal data) twelve months after deactivation.

7. Your data protection rights as a data subject

Under the GDPR you have certain rights which are explained in this section.

To exercise your rights, you may contact us on the contact information above. Depending on your inquiry, you might be required to provide proof of identity.

Right of access

You have the right to obtain confirmation of whether personal data concerning yourself are being processed and, where that is the case, access to the personal data and information regarding, inter alia, the purpose of processing, the categories of personal data concerned, the categories of recipients to whom your data have been or will be disclosed, and the envisaged period of time for which personal data will be stored (or the criteria for determining this).

Right of rectification

You have the right to request rectification of inaccurate personal data concerning yourself, and to complete incomplete data.

Right of erasure and restriction

Under certain circumstances you are entitled to request that we erase your personal data or restrict our processing of your data, namely in the following events.

Right to objection - direct marketing and profiling

You have the right to object at any time to our processing of your personal data for direct marketing purposes, which includes profiling to the extent that it is related to such direct marketing. If you object to our processing of your personal data for direct marketing purposes, including profiling, we will cease such processing of your data.

Data portability

If our processing is based on your consent or if the processing is necessary for our performance of a contract with you, you have the right to request that the data which you have provided to us shall be provided to you in a structured, commonly used and machine-readable format and you also have the right to transmit such data to another controller.

Right to lodge a complaint with supervisory authority

Please note that if you consider the processing of your data to be in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority in Sweden the supervisory authority is the Swedish Authority for Privacy Protection (Sw. Integritetsskyddsmyndigheten ) who can be reached at .

8. How do I unsubscribe from Your newsletters and e-mails?

If you no longer wish to receive our newsletters or other e-mails, you can unsubscribe as indicated in the particular communication, i.e., by using the unsubscribe link which is included on all newsletters and other e-mails. You can also opt-out of all marketing activities from within your profile settings. You may also contact us at .

9. Is it mandatory to provide personal data?

When you activate your account or carry out other activities certain personal data must be provided in order for us to provide the services. The provision of mandatory data is, therefore, necessary for Inferno Online to provide the services to you. If you do not provide the personal data you cannot complete the activation or other activity.

10. Children's privacy

The minimum age to create an account on Inferno Online is thirteen (13). Inferno Online will not knowingly collect personal information from anyone under this age. If you are under the age of eighteen (18), we require that you inform and get your parents’ or guardians’ consent before signing up for the services or providing any personal data to us. We encourage parents and/or guardians to supervise their children’s online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. If we learn that we have involuntarily collected or wrongly received personal information from a child under the age of 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us using the contact information in this policy.

11. Updates to this Privacy Policy

As we are consistently working on improving our services, our data protection and general improvements, this policy may be updated from time to time and Inferno Online reserves the right to occasionally make changes to our privacy policy or practices. We will post the updated policy on our website. Hence, it is important that you read through this data policy from time to time to fully understand our data processing and your rights as it may have changed since the last time you used the service. We will also inform you directly if any major adjustments to this policy are made.